During the past few months we have been monitoring our social media platforms very closely to identify a potential ambassador for our brand. We didn’t want to run a competition or announce that we were searching as we wanted to find someone that had previously shown an interest in our brand by either making a purchase or simply liking one of our posts.
What is the purpose of an “ambassador” and why are they required? For us, an ambassador is pivotal in promoting and representing our brand in a positive manner. They must believe in our brand and products and conduct themselves in a manner which reflect the core values of the business:
Our long search led us to Sam Milne from Aberdeen, Scotland who specialises in 1-2-1 personal training and online coaching. His service focuses on fitness and wellbeing and in particular discipline which he believes is the key ingredient to a happy and successful life.
Sam has a powerful and aspirational look but is also a very approachable, humble individual which we believe will appeal to our market. When asked why was he initially drawn to Rogue Attitude Clothing he responded “simple really, the clothing looks great, its suits my style and is very good quality. I also love the name and what the brand represents”
We are looking forward to working with Sam and are excited to see some of his creative work on his social media platforms. Check out our Ambassador section on our website for more details on Sam, including his social media links.
Welcome to Team Rogue